How to Spotlight Your Business with Reels Videos
Instagram Reels have become one of the most effective digital marketing tools for businesses in recent years. Short, engaging and quick to consume, this format gets your brand noticed and connects with your target audience. However, creating a successful Reels video is not just a matter of following the trends, but of implementing the right strategy. Here are the details that will make your Reels content stand out!
Reel Works Social Media Agency
12/21/2022
Short and Engaging Beginnings
The first 3 seconds are critical in Reels videos. If you don't capture the viewer within this time, your video's viewership rates can drop drastically.
- How to do it?
- Use an attention-grabbing opening scene: Moving images or striking text.
- Show your main message or product in the first few seconds.
- Add an element that will surprise or intrigue the viewer.
Detailed Tip:
If you run a café, you can start with the steam from the coffee and then show the details of the products being served. This grabs the viewer's attention and increases their interest.
Use Trending Music
The Reels algorithm gives more prominence to content with trending music. Choosing the right music can help your video reach a wider audience organically.
- How to Choose?
- Check out Instagram's “Trending Music for Reels” list.
- Choose energetic or calm music that matches the tone of your brand.
- If you want to create an original soundtrack, you can start with the sound of your product (for example, the sound of the coffee machine).
Detailed Tip:
You can activate your audience by re-sharing your trending music videos with the “Join Your Voice” feature.
Enhance Video with Storytelling
Telling a story in a short time in Reels videos is very effective to grab the viewer's attention.
- How to do it?
- Create content with a “Before/After” theme (for example, the transformation of a space).
- Show your products through a use case (for example, a daily routine with makeup products).
- Share content that creates an emotional connection (happy customer stories).
Detailed Tip:
At the end of your story, you can add a CTA (Call to Action) such as “Write your story with us!” to call the audience to action.
Correct Hashtag and Title Usage
It is very important to use hashtags and titles for Reels videos to reach more people.
- How to do it?
- Use 5-10 niche and popular hashtags. For example: #ReelsShoots #BrandStory
- Support the content of the video with a short and punchy title.
- Choose hashtags and titles based on your audience's interests.
Detailed Tip:
Don't forget to geotag hashtags (for example: #californiagym) so you can reach your local audience.
Result
Reels content is a tool that can make a difference for your business in a short time. With the right music, storytelling and strategy, you can deliver your Reels videos to a wider audience and increase your brand awareness. Take action, tell your brand's story with Reels!